Nike Dunk: Icon of the streetwear

Created in 1985, the Nike Dunk has been defying the laws of time ever since, passing from one decade to the next without ever going out of fashion. We explain what makes them so indispensable!

A veritable fashion phenomenon, Nike Dunk shoes have become icons of streetwear over the years. A key element of this culture, like the hoodie, they have steadily gained in popularity with sneaker fans and fashion enthusiasts alike. Created in 1985, they first appeared on the feet of professional basketball players. Designed by Nike to provide support and cushioning for players, they quickly won over fans beyond the basketball court. Skateboarders adopted them in their low-profile version and streetwear enthusiasts slipped them into their wardrobes not only for their comfort but also for their incomparable look. The strength of this model? To have conquered so many addicts thanks to a minimalist look that can be found in a multitude of colors. Ideal for matching outfits!

COLLAB AND SPECIAL EDITIONS

Nike Dunk has become particularly popular in recent years thanks to collaborations with artists, designers and other brands. Among the most memorable are the collabs with Off-White, Supreme and Travis Scott, as well as artists such as Virgil Abloh and Jeff Staple. The effect was immediate, and the craze for these signature sneakers, with their unique details and original colors, went completely wild. So much so that some models are selling for crazy prices. Collectors don't hesitate to spend thousands of euros to add a pair of dunks to their wardrobe. Nike continues to release new versions and regularly collaborates with new artists, giving fans of the brand plenty of opportunities to get a new pair of Dunk! At the same time, "The Swoosh" (the nickname given to Nike by fans), keeps the craze going by regularly releasing reissued versions of its older collections.

Women, men, children... everyone wants a pair in their closet, whatever their style. Whether paired with elegant, sportswear, streetwear or casual outfits, the Dunk never seems to go wrong! However, the style with which it seems to be most in tune is the one represented by Project X Paris: streetwear. It has to be said that streetwear and Dunk mania have experienced a similar craze in recent years: they are intimately linked. PXP, number 1 in street wear in France, has been associating pairs with its collections ever since. Like Nike Dunk, PXP doesn't hesitate to go off the beaten track, and likes to play with colors: orange, green, yellow, black... Sneakers can easily be matched with men's or women's tracksuits. For a total look, don't hesitate to combine colors. For a less sportswear look, wear them with pants cargo, a tank top signature or a hooded sweatshirt. In winter, don't hesitate to complete the ensemble with a bomber or an old-school teddy! With a shirt and jeans, the Dunk can also be more casual and discreet. Choose a neutral color like beige or black. Last but not least, your pair will look great with a retro style. Choose high-waisted, slightly cropped jeans, tennis socks and a tie & dye T-shirt by PXP!

WOMEN WANT THEIR DUNK TOO!

Like the streetwearDunk shoes used to be worn by men. That is, until women took this culture and spiced it up a bit. A trend very much followed, and even worn, by Project X Paris, which dedicates part of its collection to women. Dresses, crop-tops, jeans, hoodies, jogging suits... They can play with street chic styles by wearing a close-fitting dress and colorful dunks, very streetwear styles by wearing an oversized t-shirt with a pleated skirt and a cap, or a very sporty style by combining a tracksuit with a beanie signature and backpack! Over the last few years, women have shown us that anything goes!

WE COUPLE THE TREND

At Project X Paris, we like to play with looks, and we love it when our couples play with the "couple goals" trend. This highly Instagrammable trend aims to show you and your other half dressed in the same way, or in similar colors and styles. That's why we didn't hesitate to match our men's and women's collections with matching outfits. Oversized t-shirts for men, crop-tops signature for women, hoodies, tracksuits for both, college-style teddies, jeans cargo... PXP has even thought up a unisex collection to make the look perfectly uniform! If you want to look your best, why not pair them with your favorite pair of Dunk?